The POKÉMON COLORS exhibition will be held at Matsuya Ginza from July 22nd, 2021 until August 11th, 2021 at the Event Square on the 8th floor. The POKÉMON COLORS event celebrates the 25th anniversary of Pokémon's release this year. The event will first be held at Matsuya Ginza in Tokyo, and will then travel nationwide, including Nagoya City in Aichi Prefecture. High resolution pictures from the press release have been added to an Imageboard thread.


Pokémon began in 1996 with the games Pocket Monsters Red and Green. The game was a huge hit, packed with unprecedented elements of fun, such as collecting Pokémon and the social aspect of exchanging Pokémon with friends and playing against each other. Many more games in the series have been released, and the number of Pokémon has increased from 151 to more than 800. In addition, various media such as card games, character merchandising, animations and movies have been developed, and the game is still popular even after 25 years.

This exhibition, titled POKÉMON COLORS, is an interactive project where visitors can enjoy four activities and one installation with Pokémon. In the activities, Pokémon will appear on the screen as you experience each activity, and the world you are experiencing will be filled with a wide range of colors. In the installation, Pokémon will appear in the images on the monitors arranged in a circle, and the venue will be flooded with various colors through light and sound effects. The logo and artwork were newly created with the theme of "COLORS" and the unique worldview of this project. The venue was designed with a circular shape in mind, taking advantage of the large space. It is hope that visitors will experience the feel of the exhibition venue as it is changes colors and it resonates with the visitors through the activities.

At the merchandise corner, they plan to sell goods with original art from this exhibition.

In addition, a Pokémon Center Branch Outlet will open for the first time for a limited time on the first floor at the Space of Ginza in Matsuya Ginza. The plush toy line Pokémon fit and other original products from the Pokémon Center will be on sale.

Event details and Highlights

① Design - Logo and Artwork - The logo is symbolized by a monster ball as a motif for this exhibition, which is based on the theme of "COLORS". It is a simple yet powerful design that expresses the blending of various colors with a transparent gradient.

As with the logo, they also created original artwork featuring silhouetted Pokémon for this project. The multi-colored graphics using various color gradient are not only used for posters and other promotional materials and venue designs, but also for the exhibition's original goods.

② Experiential Project - Activities to be experienced in four areas and one installation

COLORS ROAD　(カラーズロード): As you pedal your bike along the path on the experience screen, press the buttons on the handlebars when you pass Pokémon, and the world you experience will be filled with a variety of colors.


COLORS LAKE　(カラーズレイク): You lower your fishing rod into the tranquil lake, and when you feel a response, you reel in and hoist the Pokémon. Each time you lift up, the world you are experiencing is flooded with tons of colors.


COLORS FOREST　(カラーズフォレスト―): When you shake the balloon-shaped tree, nuts will fall on the screen and hidden Pokémon will appear. Each time a Pokémon appears, the world you are experiencing will be filled with a variety of colors.


COLORS CITY　(カラーズシティ): When you throw the ball at the screen, the hidden Pokémon will pop out. Each time a Pokémon appears, the city becomes more and more colorful and vivid.


COLORS CIRCLE　(カラーズサークル―): Using the artwork from the exhibition, this circular installation consists of an interactive part where the Pokémon on the screen move across 12 monitors lined up around in a circle, and it has a light and sounds show part that plays periodically.

About Ticket Sales:

Admission to this exhibition is by date and time only. Please decide the date and time of your visit in advance and purchase your tickets. Please note that the number of tickets available for each date and time is limited and may be sold out depending on the date and time of admission.

Advance Tickets: General admission 1,000 yen / Junior high and high school students 800 yen / Elementary school students 500 yen
Day Ticket: General admission: 1,200 yen / Junior high and high school students: 1,000 yen / Elementary school students: 500 yen

Sales Schedule

1. Lottery Advance Registration - First round of lottery application takes place from June 26th, 2021 at 12:00 until July 1st, 2021 at 23:59
Announcement of winners Saturday July 3rd, 2021 at 15:00～ (Deadline for pickup: Tuesday, July 6th, 2021 at 23:00)
2. Advanced General Sales - July 10th, 2021 at 10:00 until July 21st, 2021 at 23:59
The day of the event admission: Starts Thursday, July 22nd, 2021
If the number of tickets is sold out during advance registration, there will be no general sale. The tickets will be sold on a first-come, first-served basis.

Pokémon Center Branch Outlet at Matsuya Ginza

ポケモンセンター出張所 in 松屋銀座　概要
Period: July 20th, 2021 until August 3rd, 2021
Venue: Space of Ginza, 1st floor
Free admission