Meet Pikachu, Collect Pokémon Cards, and Enjoy Late-Summer Pokémon Fun at The Entertainer!

Pick up an exclusive Pokémon TCG: XY—Ancient Origins Collector’s Album at The Entertainer from August 20 whilst stocks last. Lucky customers might even discover Pikachu in the shop!

London, United Kingdom—August 14, 2015— What better way to spend the final days of the long summer holiday than collecting Pokémon cards? From August 20, Pokémon fans heading to The Entertainer can pick up an exclusive Collector’s Album free of charge in which they can showcase some of their cards from the latest Pokémon Trading Card Game expansion, XY — Ancient Origins.

Budding collectors can even get their albums started by looking for special sampling packs, which include three Pokémon cards, cover-mounted onto popular children’s publications including Toxic, Kick, Kraze, and National Geographic Kids, available at all good newsagents.

A very important guest will be discovered in selected Entertainer shops across the country, too, when Pikachu makes public appearances to meet kids and pose for photos!

As a precursor to the national campaign, and to celebrate the opening of the Pokémon Animation Studio at KidZania in Westfield London, Pokémon will be taking over that branch of The Entertainer! A series of special activities will run from August 14 until September 16: a bespoke shopfront takeover will be unveiled on August 14, lovingly designed to feature many fan-favourite Pokémon.

On August 15, the free Pokémon TCG: XY — Ancient Origins Collector’s Album will become available early at Westfield London’s The Entertainer. *

For the duration of the promotion, and also whilst stocks last, customers who present their Kidzania proof of purchase at The Entertainer’s London Westfield branch will receive a free Pokémon Trading Card Game sample pack.*

Finally, fans who come to the shop on August 22 may discover a friendly Pikachu to welcome them into the shop!

This project builds on the success of a similar collaboration between The Pokémon Company International and The Entertainer that took place late last year and saw fans coming into shops to claim a free Collector’s Album for the Pokémon TCG: XY — Phantom Forces expansion.

Stuart Grant, Buying Director at The Entertainer, said: “We are delighted to be working with The Pokémon Company International on a second very special promotion at our shops. This one is perfectly timed for the end of summer holiday and back-to-school period. We’re particularly proud of the special window display in Westfield London, too!”

Mathieu Galante, Senior Market Development Manager at The Pokémon Company International, said: “This is a key summer promotion for us and has been especially designed in tandem with The Entertainer and Esdevium. We hope to offer a great experience to Pokémon fans and that people will enjoy meeting Pikachu in person!”

---